CREATIVE SERVICES
- Branding
- Graphic Design:
- Letterhead, Stationary and Business Cards
- Packaging
- Banners, Signs and Vehicle Wraps
- Point-of-Sale Materials
- Flyers and Postcards
- Brochures and Catalogs
- Sales Materials and Presentation Folders
- Newsletters
- Booklets and Posters
- CD and DVD Covers
- Book Covers
- Direct Mail Campaigns
- Advertising Design and Layouts
- Web Design
- Flash Design
WEBSITES - SEO - SOCIAL MEDIA
The Producers is a full-service interactive agency with the capability of providing clients with the strategic insight, creative services, and technology to develop a sophisticated and comprehensive marketing campaign. Our services include bilingual website development as well as search engine optimization and marketing, including email and on-line advertising, directly targeted to the rapidly growing Hispanic consumers.
Our online marketing plan includes target audience behavior analysis, advertising design and development, website, channel and network selection, and response tracking systems that enable us to adjust strategies if necessary to optimize the impact of each campaign. More information click here
Bilingual Website Design
SEO /Usability/Functionality.
- Keyword research
- Link building
- Content production and analysis
New Media and Community Relations Program / CRM system oversight.
- Social Media Strategy design and implementation (Twitter, Facebook, applicable platforms)
- Listening and Engaging in Social Networks.
- Blog design and implementation / overall marketing strategy design.
Paid Search Advertising / Pay-Per-Click Campaign Management
- Multiple ad design, testing and optimization.
- Ad / Tracking performance - analytics.
- Landing page creation and optimization.
- Online Advertising in general.
E-Mail Campaign Management / Newsletters
- Affiliate Marketing program design.
- Newsletter design / content creation.
- Press Releases.
HISPANIC SERVICES
First we research the media consumption habits of the Hispanic populations in your geographic area according to their occupation, lifestyle and educational level. Next, we develop a clear and concise message about your brand and/or product that will resonate directly with your identified target group. Finally, we develop culturally relevant marketing materials, using words, symbols, colors and imagery that your target audience will find appealing and compelling.
These are some of the marketing materials that we design and develop for our clients:
SPANISH/ENGLISH COPY DEVELOPMENT AND TRANSLATION SERVICES
Our professional staff is skilled in developing original copy in English and Spanish as well as translating from one language to the other. Our translators are native speakers who are well versed in the nuances of both languages and have a keen understanding of the Latino subcultures and dialects. This enables us to fine-tune the copy of a particular advertisement to more directly speak to the identified Hispanic target consumer using the type of Spanish they readily identify with.
All of these materials are customized to meet our client’s requirements while directly targeting their Hispanic target audience.
PRINTING
We offer high quality printing at very reasonable prices.
Just call 786-372-9550 or click here if you prefer place your order online.
DIRECT MAIL
In our experience, as the Hispanic consumers go through acculturation, they have a very unique view Direct Mail materials. While many consumers in the United States dismiss Direct Mail as junk mail, Latinos, and especially recent immigrants, welcome it as a means of becoming a more informed consumer. Therefore, we often include Direct Mail as a key ingredient of our marketing campaign targeted at the Hispanic consumer.
Our research supports this strategy:
• Hispanic households are 3.5 times more likely to respond to a Direct Mail solicitation than a non-Hispanic household;
• 72% of Hispanic households say they read the Direct Marketing materials they receive;
• Although 60% of Direct Mail is in English, 52% of the respondents to Direct Mail speak only Spanish in their homes.
Our Direct Mail services include:
- Bilingual Copy and Art Design
- Printing and Handling
- Mailing Lists
- Mailing Services, including Postage Permits
- Fulfillment Consultation
MARKETING PLANNING AND RESEARCH
The Producers prides itself on providing comprehensive support in developing and implementing our clients’ marketing campaigns to the Hispanic consumer. This includes adapting the campaign to fit the idiosyncrasies of the Hispanic consumer, such as brand positioning, the marketing message, media plan, and even in some cases packaging and pricing. We are also experienced in conducting focus groups in Spanish to make sure that the product and campaign strategies resonate with our target consumer. Finally, we are equipped to conduct intermediary and exit research to ascertain if the objectives of the campaign were met and as a learning tool for fine-tuning future campaigns.
ADVERTISING
Advertising takes on many forms these days, and The Producers is experienced in creating ad campaigns in nearly all available media.
- Print image campaign,
- Write radio spots, and
- Develop video messages
- Outoor Advertising (Billboard, Transit and Street Furniture)
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